Mobile Marketing Campaigns In Focus: AB InBev Recommends Your Dinner Beer

Great marketing needs to be RELEVANT, and it needs to be delivered at just the RIGHT TIME. The first part has always been the challenge of marketers, but the second part is only now being made possible through the use of mobile communications. A spokeswoman for AB InBev, the largest beer brewer in the world, with sales that topped US$43 billion in 2013, had this to say: “Mobile plays such an important part in consumers’ lives, and as they increasingly use their devices when shopping to aid in their decision-making process, we see many opportunities for engagement via mobile.” You’d expect a...

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Telcos use Fidelity’s ATM Cash Out

Two Telcos start cardless ATM withdrawal on Fidelity Bank MTN Ghana and Airtel Ghana have both started separate services that would allow their respective Mobile Money customers to make cash withdrawals from Fidelity Bank ATMs across the country. chaussures homme adidas adi racer The MTN service is called “ATM Cash Out”, and it is currently available currently at all Fidelity Bank (GH) ATM’s across the country. Air Jordan 6 It would soon be rolled out across all MTN partner banks ATMs nationwide. The service was introduced as part of the annual MTN Mobile Money Month celebrations, which is...

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Mobile media developments in Africa

Africa’s mobile media moves beyond ringtones, football scores and news headlines. Everyone will nod quickly at the idea that the mobile is Africa’s device of choice but people have been much slower to realize the implications for mobile media. Algy Williams, CEO, Every1Mobile is publishing seven mobile channels (what in old media speak you might have called magazines) on everything from sex and relationships to creative writing. What marks it out as unusual is that it has already gathered sizeable loyal readerships for each of these channels across Africa. Chaussures adidas Russell Southwood...

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TXT Ghana Wins Best Service Provider

TXT Ghana is a mobile-media company that provides integrated mobile services spanning mobile entertainment, adidas schoenen Nike Air Max 97 Homme mobile information dissemination and the enabling of mobile based products and services that are engineered to build, adidas yeezy boost 750 homme New Balance 530 femme continually enhance and retain mobile relationships with the mobile generation. TXT Ghana is the leading Wireless Applications Services Provider (WASP) in Ghana and also the leading enabler of Mobile Brand Extensions for corporate entities. Nike Air Force 1 Mid nike air max 1 ultra...

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NCA concerned about delays in permits for Telcos

Ghana’s telecoms industry regulator, asics gel kinsei 5 hombre National Communication Authority (NCA) is worried that telecom operators are not expanding fast enough to meet the demands on their networks because of the laxity in the issuing of permits for telcos to expand. FREE RN Principal Manager of NCA, Kwame Baah-Acheamfuor said in January this year alone, a particular telco recorded 1.1 billion minutes of on-net calls and by April the same telco was recording over 1.5billion on-net calls, adding that this requires quick network expansion to prevent congestion and other challenges. He...

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