Mobile Marketing Is Not A Choice, It’s A Necessity

Google Chairman Eric Schmidt once said, “If you don’t have a mobile strategy, you don’t have a future strategy”. It looks like Mr. Schmidt was right. The business world is looking towards Mobile technology with an accelerated pace. According to the Cisco (VNI) Mobile Data Traffic forcast, by the end of 2013, the number of mobile-connected devices will exceed the number of people on earth. Here are some key and enlightening mobile prognostications from report: - Monthly global mobile data traffic will surpass 10 exabytes in 2017. - The number of mobile-connected...

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Tigo introduces Subscription Information Menu Service

Tigo has introduced a new service that will allow customers to query the network at anytime to get a full update on the status of products and services they have subscribed to. The Subscription Information Menu Service, which is on short code *828#, will allow customers to check the status of all the services they are subscribed to and thereby prevent the situation where customers complain of being charged for unsubscribed services. “With this, customers will know what they are paying for,” Tigo said exclusively to TXTGhana, adding “ultimately, this service will help solve the perceived...

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MTN to Launch Maiden App Challenge

MTN Ghana is set to launch a Mobile Apps Challenge for local applications developers to come up with relevant applications which would be marketed on the MTN platform. The competition, TXTGhana has learnt, is dubbed “MTN Apps Challenge” and is designed to harness local talents in application development, build strong affinity with the developer community and provide opportunity for developers to market their content via MTN platforms to deliver innovative services in Ghana. “It is also to help support the country’s national development through the creation of locally relevant and...

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