Mobile Marketing Campaigns In Focus: AB InBev Recommends Your Dinner Beer

Great marketing needs to be RELEVANT, and it needs to be delivered at just the RIGHT TIME. The first part has always been the challenge of marketers, but the second part is only now being made possible through the use of mobile communications. A spokeswoman for AB InBev, the largest beer brewer in the world, with sales that topped US$43 billion in 2013, had this to say: “Mobile plays such an important part in consumers’ lives, and as they increasingly use their devices when shopping to aid in their decision-making process, we see many opportunities for engagement via mobile.” You’d expect a...

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Understanding ‘The 48 Laws Of Power’: Law 1: Never Outshine The Master

In your quest for power, you will encounter many who are more powerful than you. Whether they are teachers, bosses, influencers within a social circle, or those that command the biggest market share in your industry, these people have the greatest ability to thwart your rise to power, and they also have the greatest ability to help you in it. The first law of Robert Greene’s The 48 Laws of Power begins the discussion on one of the biggest errors people make. LAW ONE: NEVER OUTSHINE THE MASTER. “Always make those above you feel comfortably superior.  In your desire to please or impress them,...

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Business Psychology: The Dangers Of Inertia

One of the most common aphorisms among physicians is to “first do no harm,” meaning that “given an existing problem, it may be better not to do something, or even to do nothing, than to risk causing more harm than good.” If you believe that, you should have gone into healthcare instead of business. Inertia is a slow killer of a business, and sometimes not so slow. You may think because when the books are settled at the end of the day and you’re showing a profit that you’re doing great. So why fix what isn’t broken? Simple answer: Because unless your business is a rare exception, you...

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How To Use Digital To Make Your Customers’ In-Store Experience Awesome

It can no longer be said that we’re entering the digital age.  It’s here.  We’re in it.  Your customers exist in two worlds, the physical and the digital.  To ignore either one is to only have half your customers’ attention.   But it’s about more than just attention.  So often as marketers we get caught up simply trying to get people to listen to what we have to say in the hope that our message will get them to patronize our business.  We forget that marketing extends through the entire sales process.   Let’s face it, while sales and marketing have different definitions, the...

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Introduction To ‘The 48 Laws Of Power’: Guidelines For Dominating Your Competition

This world is not designed for the weak. This is true of the natural world and doubly so for the world of business. Competition is a real thing. It’s something that will always exist no matter how long we sit around debating socio-economic philosophies or dreaming up utopian visions of equality. As long as there are a finite amount of resources, there will be competition. It’s inevitable. It exists in every species of fauna and flora on this planet. We humans are no exception. In fact, we’ve taken the game to a whole new level. Understand, that’s what life and business are — a game, a game...

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Mobile World Congress 2015: The Persistent Problem With Mobile Marketing

Mobile World Congress, held annually in Barcelona, Spain, is known for unveiling the awesome new mobile gadgets soon to be hitting the market.  But with all this new technology come opportunities to do really cool things with it.  Which is why at this year’s event, held from March 2nd to the 5th, for the first time, the topic of mobile marketing was treated as a standalone, with the International Advertising Bureau, in partnership with Facebook and Nasdaq, hosting an all-day conference. What we learned: 2015 will be the rise of programmatic advertising — the system of buying and selling...

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