Mobile Marketing Is Not A Choice, It’s A Necessity

Google Chairman Eric Schmidt once said, “If you don’t have a mobile strategy, you don’t have a future strategy”. It looks like Mr. Schmidt was right. The business world is looking towards Mobile technology with an accelerated pace.

According to the Cisco (VNI) Mobile Data Traffic forcast, by the end of 2013, the number of mobile-connected devices will exceed the number of people on earth. Here are some key and enlightening mobile prognostications from report:

- Monthly global mobile data traffic will surpass 10 exabytes in 2017.
- The number of mobile-connected devices will exceed the world’s population in 2013.
- The average mobile connection speed will surpass 1 Mbps in 2014.
- Due to increased usage on smartphones, handsets will exceed 50% of mobile data traffic in 2013.
- Monthly mobile tablet traffic will surpass 1 exabyte per month in 2017.
- Tablets will exceed 10% of global mobile data traffic in 2015.

Let’s face it, many people are dependent on their phones. It has becomes our sole source of telecommunication, as well as a way to connect with our peers, friends and family via social media and email. In addition, most people also use phones for entertainment, educational and consuming content.

Mobile marketing is becoming the most powerful tool of communication a business can utilize to reach its target group. According Forbes, most CMOs from the recent CMO Exchange conference in Miami, Florida, have recognized that they should adopt Mobile marketing because:

- Mobile is arguably the closest you can get to the consumer. There is no other device that is personal and pervasive at the same time. In addition, mobile enables marketers to connect at the right time, in the right place, with the right individual.

- Mobile as the new channel has the biggest advantage. In a world of diminishing returns, the companies that invest early in understanding the new channel will get disproportionate advantages. 75% of the globe now has a mobile phone offering access to developed markets as well as emerging regions.

Mobile as a marketing platform offers great results for those who are eager to understand and harness the power of the new technology.