Business Psychology: The Dangers Of Inertia

One of the most common aphorisms among physicians is to “first do no harm,” meaning that “given an existing problem, it may be better not to do something, or even to do nothing, than to risk causing more harm than good.” If you believe that, you should have gone into healthcare instead of business.

Inertia is a slow killer of a business, and sometimes not so slow. NIKE ROSHE LD-1000 QS You may think because when the books are settled at the end of the day and you’re showing a profit that you’re doing great. Nike Air Max 2017 Dames blauw Chaussures asics So why fix what isn’t broken?

Simple answer: Because unless your business is a rare exception, you have competition. And if your competition is adapting to and maximizing their use of changing market conditions, technologies, systems, and methods, it’s only a matter of time before their innovation has an eroding effect on your market share. And by the time you realize it, you may not be able to catch up.

In his book The Practice of Adaptive Leadership, Ronald Heifetz succinctly explains the cause of the inertia phenomenon this way:

“What people resist is not change per se, but loss.”

Let me put it to you like this — success can be your worst enemy if you look at it as a destination instead of a journey.

Two things happen when we achieve success that reduce our chances of future success.

1. nike air jordan 13 homme Our brains get conditioned to think one way.

It’s only natural when you achieve success to milk it for all it’s worth. vente chaussures running new balance nike air max 2017 uomo But when we do the same thing over and over again we reinforce thought patterns to the exclusion of creative thinking, and as our business structure becomes more rigid as a result of our success, greater adjustments rather than smaller are required to adapt to changes in the business landscape.

2. asics outlet shop We start playing not to lose instead of playing to win.

There are definite advantages to having nothing. Air Jordan Homme Risk is a lot more palatable when there is nothing to lose. Asics Gel Quantum 360 Donna

louboutin femme But to have achieved the pinnacle of the mountain and subsequently fall from grace would reflect more as a personal failure than a business one, at least that is how we subconsciously perceive it, so we become defensive while our competition chases down anything that might give them an advantage.

Knowing inertia is a natural phenomenon that we must guard against, what must we do?

1. Keep an open mind.

Whether we’re talking about innovation, utilizing technology, improving on existing systems, or even replacing key personnel, you must be able to imagine not what is but what can be. You must also keep in mind that even the most successful strategies lose their effectiveness as conditions that necessitated them change.

2. Do your homework.

The worst thing you can do is say yes to any idea that’s presented to you. asics gel kinsei 4 mujer Instead of avoiding risk, you must effectively manage it. adidas stan smith hombre Adidas Yeezy 550 Homme That means ensuring that whatever you try has a decent probability of success without shying away from all risk. While inertia usually precipitates a successful company’s demise, it is rash maneuvering to overcompensate for it that etches the company’s end date on its headstone.

3. Don’t be afraid to pull the trigger.

As much as it may seem like the best laid plans are responsible for an initiative’s success, the single biggest factor in determining success is something intangible — the confidence of those implementing the plan. That confidence begins at the top. nike air jordan 3 homme Indecision on the part of leadership results in confusion and hesitation down the line. North Carolina Tar Heels Jerseys Again, it’s much easier to make a decision when the risk side of the risk vs reward equation is negligible. asics gel lyte 3 nero uomo

When you’re sitting at the top and have a lot to lose, that is when your strength as a leader will be measured by your self-confidence.

4. Always have a strategy to mitigate losses.

It is essential for the success of any initiative that you give your plan sufficient time to work. Successes worth talking about don’t happen overnight. At the same time, you must have a strategy to mitigate and minimize your losses should the plan prove ineffective. By having a clear strategy from the outset and sticking to it, you eliminate the propensity to second-guess your decision every day and prematurely pull the plug.

Remember that inertia isn’t just a resistance to motion. Nike Air Max R4 Homme It’s also the tendency to stay in motion along the current trajectory. ugg 2017 If you stick to the thinking that brought you success even when conditions change, your greatest asset can turn into your greatest liability.

Your business must be adaptable, and more so, your thinking must be. You must always be on the lookout for how changes in technology, systems, consumer behavior, and market conditions can not just negatively impact your business but, much more important, positively impact it if you are proactive.

A great chef isn’t the one who can prepare a delicious meal from a recipe.